Sipping our coffee against the murky yet beautiful weather, my friend and I were chattering away, there were lot of ‘important’ things that needed to be told and heard. When two girl best friends are oblivious to each other’s life details, nothing particularly on this planet is more important than knowing it all.
So just when our share of important conversation was done, she told me how she got a
haircut, trim for a thousand bucks at Enrich. She couldn’t be more displeased about spending that kind of money on a hair trim! She had a fair argument that a certain outlet in Juhu charges about 500 bucks for a haircut, relatively this was a little too much.
To another person, this may sound like a valid point; and by both means, math and logic, it really is. Although I completely agreed with her, I was a tad bit surprised because she’s anyone but a miser!Before you start concluding how ‘judgmental’ I am for tagging anyone as a miser, read on and understand the premise…
She is a girl who drives BMW x1, pursuing an undergrad at a renowned University in the States, can afford a living there and in India and a pinch of a grand bothers her?
This very incident stayed with me for days, until a series of similar ones occurred and I decided to share it with you all.
I’ve been listening to Cheap Thrills by Sia for as many days I could tell. when I told a friend of mine about how I’m hooked to this song, he smirked, “Oh, it’s really a nice song? For some reason, perhaps because of the title, I thought it’s by an Indian artist.” His point of reference here was the cheap thrills, Indians draw on monetary bargains. Another friend even quoted examples in terms of the sales we love, the discounts we hop on and the offers that lure us.
If I I had to subjectively comment, I was born with a silver spoon by every definition of the word, but the irony is I never realised it; not because I was too young to judge but because I was brought up in a certain way; the middle class way! My house was bigger than others but looked no different than anyone else’s given the minimal furnishing and absence of a fancy décor. We owned a car when it was a luxury, but for most of my childhood I was taught to embrace the local trains as the lifeline and take the road by foot on short distances.
I was unaware that eating out could mean different experiences for different classes, for I always spotted individuals at restaurants who were humans like me; until I stepped into my teens that I realised there existed a difference in not just classes and masses, but a standard of living!
Finally I’ve come to believe that the whole jigsaw puzzle is infact quite simple. You’re as rich as you believe. Of course, you need to make a certain amount of money to believe that you belong to a certain category in your standard of living.
But thanks to credit cards, loans and the global desi phenomenon, we’re inching closer to believing that we’re rich enough to live the life we’ve witnessed on television as kids.
But hey! Have you realised something? Despite our well paying jobs and shattering glass ceilings we are still middle class at heart. Don’t believe me?
How else do you explain the success of Ola Share in India or the concept of a one by two while serving soups and juices even?Why else are giveaways and contests still a go to formula for most Indian marketers?What else is an explanation for people stepping out of plush cars, holding fancy bags drooling at the flash of sale? Which by the way gathers a footfall of over a lakh! (Don’t start a population debate here)
And there is an online version of this sale frenzy too! Apart from the troll stories after Flipkart big billion days and Snapdeal‘s Bachatey Raho sales, there’s a reason why endless number of users actually bought stuff online at 8 am on a Saturday!
If you’re still questioning the existence of the majority who is a middle class at heart, go to the nearest casual dining restaurant and find out why are there more takers for a Non A/C section than an A/C section! Better even, ask the restaurant owner, what is the primary reason for this bifurcation other than the obvious temperature difference?
P.S: If you think you belong to this majority, take pride because you know the worth of your hard earned money. For now, let me apply the *discount coupon code* as I shop online!