How Lipstick Under My Burkha Became A Movement

How Lipstick Under My Burkha Became A Movement

 

It’s a weird time to be a content creator when the sanskaar factor in the India is seeing a new high each day and almost anything is termed as afeminazi move.

Naturally when Alankrita Shrivastava’s  Lipstick Under My Burkha  was put on spotlight it faced turbulence from the Central Board of Film Certification who refused to certify the film, stating that “The story is lady oriented, their fantasy above life. There are contagious [sic] sexual scenes, abusive words, audio pornography and a bit sensitive touch about one particular section of society.”

But there was no way a fierce film like Lipstick Under My Burkha could be stopped from creating a wave, the cult fiction went on to receive an ‘A’ certificate from Film Creation Appellate Tribunal (FCAT) and Ekta Kapoor decided to present it.

The film address the unspoken subject of women’s sexual fantasies and freedoms through the kaleidoscope of a burkha, and to celebrate this very idea being played on-screen, Balaji Motion Pictures turned the campaign into a movement. Read on….

1. Raising a Finger: The poster of the film raised a middle finger holding a lipstick. It was the makers’ perfect answer to the self-proclaimed moderators of the society.

2. More The Merrier: After raising the middle finger holding a lipstick, the team asked everyone to join the #LipstickRebellion

3. The gentlemen’s club: Post the overwhelming response, the team extended the campaign with #MenForLipstick

4. It’s a date: The promotions of the release were in tune with the sassy tone of the film and the cast left no stone unturned to remind that #EKKissJuly (21st July) is the day to hit the theatres.

Makeupdidi and the #lipstickrebellion 💄💋 lipstick under my burkha releasing July 21st 💪🏼

A post shared by Mallika Dua (@mallikadua) on

P.S: As viewers, we often complain about being stuck in a run-of-the-mill content, Lipstick Under My Burkha seems like it offers otherwise. It’s time you and I join the movement too by acknowledging a film that dares to get away from lacklustre. Until next time, #StayCurious 🙂

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