As an Indian web trotter, YouTube has my attention pretty much all the time and one of the channels I’ve personally loved (I’m sure you enjoy their content just as much) is Being Indian
Sahil Khattar, the man behind making the channel a conversationalist community has a flair of involving you to the last minute of a video. Just sometime back I started watching one of Being Indian’s latest video titled Mumbai on Taking the Hint.
It was a breezy-fun vox pop about Mumbai sharing their views on taking the hint through body language of the other person and halfway through the video, the body language subject panned to one’s individual fitness. Street interviews switched to live planking competitions in no time, and an open workout needs a protein shake, Tada, there comes Protienx.
Watch the video here till the very end to see how a key feature of the product is integrated in the video.
P.S: Being Indian’s Sahil Khattar aces brand integration in this video and we can only ask him to take a bow. Until next time, #StayCurious 🙂